All Wrapped Up in Bloomingdale’s

While developing the 2013 Bloomingdale’s holiday campaign, I worked with a small group of creatives to execute the seasonal concept. The idea centered on being all wrapped up in the holiday spirit, both literally and figuratively.

I created two unique holiday wrapping paper patterns with trompe l’oeil imagery of torn paper. We integrated it throughout the seasonal campaign. Every item was in the act of being ripped open, from catalog covers to the seasonal shopping bag, gift cards and outdoor signage.