Design process
Every design project presented started with research. Each decision had a purpose. My creative ideas begin with sketches on paper; through developed storytelling, the ideas and designs are polished until ready to impress.
In-house design
Choosing in-house work over agency work allows me to see every working piece of a company while realizing how design can help them excel.
Fragrance and beauty
My recent employment has been focused in the beauty industry: Victoria’s Secret, Tru Fragrance, and Coty Inc. The products ranged from $10–$200, from small quantity tests to large-scale production runs, from new client pitches to global campaign launches. The products have been fine fragrances, mass-market commercial products, color cosmetics, and body care. I’ve worked closely with every side of the design process, including concept, design, engineering for commercial production, and campaign photography.
Technical Skills
Print Production
Adobe Creative Suite
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Acrobat Professional
Design Skills
Art + Design Direction
Print + Packaging Design
Illustration
Typography
Branding
I have worked for Victoria’s Secret Beauty, Tru Fragrance & Beauty, Coty Inc., Bloomingdale’s, One Kings Lane, Jonathan Adler, OXO Good Grips, and Kenneth Cole Productions. I am a visiting professor at Pratt Institute’s Graduate Program for Communications & Packaging Design.
See full employment history on LinkedIn.